Masktini
In an effort to increase brand awareness and gain authentic content that could be leveraged across the digital ecosystem, I developed an influencer campaign strategy to help launch the brand in 2019. I executed three campaigns with varying content deliverables from shelfies to on-face photography and how-to videos. This offered the brand a whole gamut of content from aspirational and engaging to educational and informative.
I partnered with a range of influencers from macro to micro on a variety of channels including bloggers, Instagrammers and YouTubers.
But First, Skin Care
Masktini’s mission is to help shift the perspective on self-care—transforming it from an occasional indulgence to a daily necessity.
The brand is dedicated to inspiring beauty everywhere and through influencer marketing, I was able to help the brand achieve that on today's most-loved social channel: Instagram. In addition to influencer strategy, I managed and executed the brand's organic social media accounts.
Stats
2.5M+
Impressions
83K+
Video Views
2K+
Comments
150+
Clicks to Website
200+
Assets Gained
18
Influencer Relationships
