eBags
In an effort to increase brand awareness and gain authentic content that could be leveraged across the digital ecosystem, in 2016, I built an influencer program from the ground up for the eBags brand. I partnered with a range of influencers from macro to micro on a variety of channels including bloggers, Instagrammers and YouTubers.
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Over a 4 year span, I launched dozens of campaigns a year and managed up to 30 influencer relationships a month.
Building & Managing Relationships
Not only does the eBags brand now have an abundance of high quality, authentic and repurposable content that can be leveraged across its site and digital marketing channels, but this content drives high engagement, ROI and strong brand credibility.
Stats
18M+
Impressions over 3+ years
5M+
Video Views in 1 year
1M+
Clicks to Website in 1 year
2K+
On-Brand Assets Gained over 3+ years
30+
Influencer Relationships per month over 3+ years
