Creative Direction & Visual Storytelling
I view the world through the lens of the customer to create meaningful, relevant, value-driven content
For the last 5 years, I directed all stop-motion animation, product GIFs, video production and photography for a multi-million dollar digitally native DTC brand.
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In the examples below, I conceptualized, ideated and strategically-led an in-house studio team of 3 from brief to finalization. I also wrote all of the screenplay copy.
My Approach
Humanize the brand experience
I believe in building a customer-centric brand strategy from the outside-in to deliver a remarkable experience that emotionally connects with each and every person it touches. I make all of my creative and content decisions based on customer insights to ensure the content delivers the right message to the target audience for maximum impact.
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​My strategies have allowed me to successfully integrate awareness and direct response campaigns that have driven conversion, spiked engagement and led to product sell-outs within 2 months of launch.
On-Location Video
In-Studio Video
Stop-Motion Animation
Product GIFs
